Big Event Planning
I developed an approach for preparing the IT infrastructure of bookmakers, for big sporting events.
By reviewing the current setup and expected volumes, recommendations are made to
increase the ability to handle the large volumes of bets generated by the biggest sporting events.
I developed this method whilst working at Ladbrokes in the UK for two years,
when I planned the IT environments for the Grand National in 2012 and 2013.
Everything gets reviewed, not just the IT - the volumes, the customer journey,
betting patterns, the IT infrastructure and internal processes.
If you want to know more, you can call me or buy my book from Amazon.
The Grand National
Big sporting events like the Grand National generate huge volumes of bets putting enormous pressure on bookmakers IT systems.
By reviewing the current setup and expected volumes, recommendations are made to handle the large volumes of bets generated by the biggest sporting events. Everything gets reviewed - not just the IT - the volumes, the customer journey, betting patterns, the IT infrastructure and internal processes.
To do this properly is a six month process of planned analysis, change and testing.
I've turned this experience into a series of books, which you can buy, for the Grand National, Melbourne Cup, Kentucky Derby and the Super Bowl. The books are a guide for IT professionals, working for bookmakers, describing what they can do to improve and protect their IT infrastructure and prevent failures on the day.
The books go through every stage from initial planning to post-event analysis, reviewing the customer journey and different customer channels. This books are easy to follow and provide ideas your IT department could employ, to help manage the huge volume of bets coming your way.
Available on Amazon
Who Will You Need?
Content Delivery Network
What Should You Measure?
Measuring Current Performance
Pushing the Boundaries
Reporting to Management
Load Balancer Rule Testing
7) Final Preparations
One Month Before
One Week Before
The Day Before
Remove Ads from Splash Pages
8) The Event
Personnel for The Day
Deactivation after the Event