© 2019 by MARCH70 Ltd

Big Event Planning

I developed an approach for preparing the IT infrastructure of bookmakers,

for big sporting events like the Grand National. 

 

By reviewing the current setup and expected volumes, recommendations are made to

increase the ability to handle the large volumes of bets generated by the biggest sporting events.

I developed this method whilst working at Ladbrokes in the UK for two years,

when I planned the IT environments for the Grand National in 2012 and 2013.

Everything gets reviewed, not just the IT - the volumes, the customer journey,

betting patterns, the IT infrastructure and internal processes.

To do this properly is a six month process of planned analysis, change and testing. 

 

If you want to know more, you can call me or buy my book from Amazon. 

The Grand National

Big sporting events like the Grand National generate huge volumes of bets putting enormous pressure on bookmakers IT systems. 

 

By reviewing the current setup and expected volumes, recommendations are made to handle the large volumes of bets generated by the biggest sporting events. Everything gets reviewed - not just the IT - the volumes, the customer journey, betting patterns, the IT infrastructure and internal processes.

 

To do this properly is a six month process of planned analysis, change and testing.

I've turned this experience into a series of books, which you can buy, for the Grand National, Melbourne Cup, Kentucky Derby and the Super Bowl. The books are a guide for IT professionals, working for bookmakers, describing what they can do to improve and protect their IT infrastructure and prevent failures on the day. 

 

The books go through every stage from initial planning to post-event analysis, reviewing the customer journey and different customer channels. This books are easy to follow and provide ideas your IT department could employ, to help manage the huge volume of bets coming your way.

 
 

Available on Amazon

1/1

Contents

Preface

 

1) Resources

Focus

Resources

Time

Funding

Who Will You Need?

 

2) Planning

The Calendar

Customer Journey

Databases

Storage

Networking

Data Centre

Content Delivery Network

Telecoms

Monitoring

Customer Channels

Performance Testing

3) Benchmarking

What Should You Measure?

Measuring Current Performance

Pushing the Boundaries

Known Issues

Expected Volumes

Reporting to Management

Summary

 

4) Design

Customer Journey

Performance Testing

IT Monitoring

Contact Centre

Technical Q&A

 

5) Change

Software Changes

New Hardware

6) Testing

Load Balancer Rule Testing

Performance Testing

 

7) Final Preparations

One Month Before

One Week Before

The Day Before

Communications

Remove Ads from Splash Pages

Simulation

 

8) The Event

Personnel for The Day

The Runbook

Deactivation after the Event

Resolving Issues

 

9) Post-Event

Post-Event Analysis

Post-Event Implementation

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